Four practical resources. One-time $27. Instant digital access.

NP MARKETING FROM HOME

For psychiatric NPs starting or growing their own practice

Fill Your Schedule With the Right Patients, Planned on One Page.

Decide whom your practice serves, where those patients look for care, and how a first call becomes a booked visit, with a fillable marketing plan and a 90-day action guide built for psych NPs.

Get My Marketing Plan · $27

Workbook + canvas + 90-day plan + intake call playbook

One-time purchase · Instant digital access · 7-day money-back guarantee

Tablet and printed page showing The Full Caseload Plan one-page marketing canvas on a desk

Your finished marketing plan fits on one page. The workbook and the guides help you build it. Everything is digital.

You know how to care for patients. How will they find your practice?

You can already picture it: patients you're trained to help, care that isn't rushed into 15-minute med checks, and a week you actually get to plan.

Then the business questions show up. Psychology Today, Google, referrals or Instagram? What should your website say? And what happens when someone calls about an appointment and never books?

This plan gives every one of those questions a place, and tells you what to work on next.

Built for psychiatric practices: telehealth or in person, cash-pay or insurance. Adapt the plan to your services and your stage of practice.

The Full Caseload Plan for psych NPs

See the whole patient journey. Decide where to focus.

The workbook walks you through nine connected marketing decisions. You write your answers on the fillable canvas, then use the 90-day action plan to put the work in order.

01 · Before

Help patients find you

Name whom you serve, explain your services in plain words and choose where to show up.

02 · During

Make the next step clear

Plan how inquiries come in, how fast you answer and how a caller gets to a booked visit.

03 · After

Keep the relationship

Think through the patient experience, follow-up care and where good referrals come from.

An example of how the pieces connect

A patient lands on your website. What happens next?

Can she tell in five seconds whom you help? Is it obvious how to reach you? Who calls back, how fast, and what is said on that call?

A marketing plan connects those steps. It shows you the path from being found to being booked before you spend another dollar on getting noticed.

Nine decisions. One page to keep them.

  1. 01

    Whom you serve. Describe the patients your practice is best equipped to help, so every message has one clear target.

  2. 02

    What you say. Explain your services and what makes your care different, in words a worried patient understands.

  3. 03

    Where you show up. Pick the channels that fit your patients, your time and your budget: directories, Google, referrals or social.

  4. 04

    How people stay in touch. Plan one useful resource and a simple way for interested people to hear from you.

  5. 05

    How you follow up. Map the steps after an inquiry, including email or text follow-up with permission.

  6. 06

    How inquiries become appointments. Find the calls, questions and booking steps where people get stuck or drop off.

  7. 07

    The patient experience. Choose the touchpoints you want to feel calm, warm and the same every time.

  8. 08

    How you support ongoing care. Plan follow-up visits and the relationships that keep a practice steady.

  9. 09

    How referrals happen. Plan which therapists, PCPs and pediatric offices can send the right patients your way.

You make the decisions. The prompts walk you through them, and the one-page canvas keeps your priorities in sight.

Make room for the business skills you're still learning.

“I'm a clinician, not a marketer.”

You can be excellent at clinical work and brand new to marketing. The workbook uses plain-language prompts and real psych-practice examples for every decision.

“I don't know where to spend my time or money.”

Start with whom you want to reach and the channels worth testing. The plan lists free and low-cost options to try before you pay for a single ad.

“I don't need another download I never open.”

The fillable canvas gives your choices one home. The 90-day action plan turns them into weekly priorities you can work on around your shifts and your family.

From the hospital floor to a practice of your own.

Most psych NPs we talk to started on a unit: 12-hour nights, charting after everyone went home, and the quiet thought on the drive back that this can't be forever. Opening a practice brings a whole new list of questions: how patients find you, who answers the phone, and how to make the business work month after month.

We put those marketing decisions into one format you can see, fill in and come back to. Use it to define your own approach, spot the gaps and decide what deserves your attention next.

The NP Marketing From Home team
Practical marketing tools for psychiatric NPs

Included with your plan

Make the first phone call end in a booked visit.

The Intake Call Playbook

Someone calls and asks about cost or insurance. She says she'll think about it. What should happen next?

The playbook gives you word-for-word answers to the most common caller questions, plus the missed-call text and voicemail follow-up. Use it yourself or hand it to whoever answers your phone, so every first call sounds clear and kind.

What psych NPs are saying

★★★★★

“I had the LLC, the EHR and a Psychology Today profile, and four patients after two months. The canvas made me pick one group: new moms with postpartum anxiety. I rewrote my profile and my homepage in one weekend. Six weeks later I have 22 active patients and opened Thursday evenings.”

Danielle R.Danielle R.PMHNP-BC, Telehealth Practice, Raleigh, NC
★★★★★

“I work 12s on an inpatient unit and spent two years "researching" my own practice. I filled in the 90-day plan on my nights off, one block a week. Last month I saw my first eight cash-pay telehealth patients from my spare room, on my days off.”

Monica T.Monica T.Inpatient Psych NP, Columbus, OH
★★★★★

“Our phone rang, people just didn't book. My front desk now uses the intake playbook word for word for the "How much is it?" call, and we send the missed-call text within the hour. Three weeks in, almost half of our callers book a first visit.”

Karen L.Karen L.Owner, Small Group Practice, Tampa, FL
★★★★★

“I'm a clinician, not a marketer, and every course I looked at wanted $2,000. This was $27 and one Sunday afternoon. I left with my plan on one page taped above my desk and three referral partners to call. Two therapists already send me patients.”

Priya S.Priya S.New PMHNP Graduate, Denver, CO

Testimonials are illustrative. Results vary.

Four resources. One practical next step.

The Full Caseload Plan book for psych NPs
  1. 01
    The Caseload Marketing WorkbookThe guide to all nine decisions, with prompts and psych-practice examples.
  2. 02
    The Fillable One-Page CanvasOne sheet where all your marketing decisions come together.
  3. 03
    The 90-Day Action PlanYour priorities in order, week by week, around your schedule.
  4. 04
    The Intake Call PlaybookWording for you or your front desk to handle common caller questions.

Get the complete digital bundle for

$297 $27

One-time payment · Instant digital access

Get My Marketing Plan · $27

All four resources included

7-day money-back guarantee

7-day money-back guarantee

Take a look. See if it's right for you.

If the plan isn't for you, email us within 7 days of your purchase for a full refund, no questions asked.

ask@digitalmaterials.store

A few things you may be wondering

Is this useful if I haven't opened my practice yet?

Yes. Use the plan to decide whom you want to serve, how you'll reach them and what should happen when someone calls. If you're already open, the same framework shows you the gaps and what to fix first.

Is it really one page, or is there a workbook?

Your finished marketing plan fits on the one-page canvas. The workbook walks you through the nine decisions. You also get the 90-day action plan and the Intake Call Playbook.

How much time should I set aside?

One afternoon is enough to start your canvas. How long it takes depends on how much you've already decided. Come back to it as you learn, and use the 90-day plan to keep the work moving.

Do I need an ad budget or special software?

No. You don't need to buy ads or new software to work through the plan. It includes free and low-cost channels to consider and helps you decide what comes first. Any tool you choose later has its own costs.

Does it work for telehealth, insurance or cash-pay practices?

Yes. The framework is built for psychiatric practices across those models. You adapt your audience, message, channels and intake process to the care you provide and how your practice runs.

Will someone do the marketing for me?

No. This is a set of digital planning resources: the workbook, fillable canvas, 90-day plan and playbook. It's not an agency or a coaching program. You make the decisions and put the plan to work.

What do I get after checkout?

Instant digital access to all four resources: the workbook, the one-page canvas, the 90-day action plan and the Intake Call Playbook. Nothing is shipped.

What if it isn't right for me?

Email ask@digitalmaterials.store within 7 days of your purchase and we'll refund you, no questions asked.

Your patients. Your practice. Your plan.

Give your practice's marketing a clear place to start.

Bring your audience, message, channels and follow-up into one plan. Then choose the next steps that fit the practice you want to build.

Get My Marketing Plan · $27

Instant access · All four resources · 7-day guarantee

The Full Caseload Plan · $27Get My Plan